It’s always good to begin with what goals we are hoping to accomplish in 2019 and reflect on what we’ve achieved so far. Here at Good2Give, we’re planning our fundraising goals for the year. If you haven’t set your goals yet, or would like to inspire your employees to start fundraising at work, have a look at our Fundraising at Work events page.

From our recent Workplace giving donor survey, we know that donors value company matching highly, and the importance of matched giving was reflected in our recent survey of over 1,600 donors:

• Almost 75% of workplace donors are proud of the fact that their company matches their giving.
• With nearly 80% noting it’s one of the reasons they participate in workplace giving.
• 1 in 3 of respondents said they would be open to automatically increasing their regular donation annually, by a percentage chosen by themselves.
• Nearly 50% of donors find out about workplace giving through their company’s own promotions.

It’s never too early to think about how you can make the most of your matching budgets. Here are some case studies to help you find inspiration:

• Tripling employee impact: Pinnacle Investment Group Case Study
• Employee engagement through charity partnership: Vicinity Centres Case Study
• Boosting employee participation with video content: Vita Group Case Study

These results reiterate not only the importance of matching, but also of raising awareness of workplace giving in your company. If you need some ideas as to how you can communicate your giving activities to your employees and familiarise them with your programs, check out our promotional resources.

If you’re not already aware, the Good2Give Workplace Giving Platform also enables employees to increase their regular donation amount annually, by a percentage chosen by them. For those of you looking to increase your employee regular giving, you may want to consider communicating this to your employees to gain some new year uplift.

The results from the 2019 Edelman Trust Barometer, speak for themselves with Australians placing the greatest trust in their employer as well as their peers. Most Australians (76%) also believe that their CEO should take the lead on change and speak up on issues that are impacting our society today. So what can you, as corporates, take on today to truly live your values and make a difference in your local community?

We’re really excited to be hosting our Corporate Giving Forums for CSR Managers later this month. Spots are filling up quickly so make sure you secure yours by registering today for our forums in Melbourne, Sydney and Brisbane. We will be discussing the burning questions we all have around achieving the Sustainable Development Goals (SDGs).

We believe in the power of collaboration to progress the Sustainable Development Goals (SDGs). In alignment with Goal 5, for gender equality and women’s empowerment, Good2Give is proud to announce for the second year running our partnership with UN Women National Committee Australia on 2019 International Women’s Day. This year’s theme is “More Powerful Together”, and represents and recognises that it takes all of us — women, men, non-binary, and gender diverse people across faith, politics, race and ethnicity — as a united front against stereotypes, pay inequality, discrimination and much much more. Read all about it here.

We really do believe that when people work together anything is possible. And, if you’re reading this, we know that you believe this too.

Kerry Brooker
Head of Client and Charity Relations
Good2Give