If 2020 has taught us anything so far, it has been a masterclass in resilience and resourcefulness.
Right now, we are all adjusting to a very different daily life. The strangest terms are now part of our regular vocabulary; social distancing, contact tracing, isolation. And yet, in a situation that requires us to physically isolate ourselves, we are in some ways the most connected we have ever been. We are sharing a global experience that is extreme and distressing, while the entire planet is being asked to do the same thing – stay at home. Instead of dividing us, it is bringing us closer together.
We are taking responsibility for our own well-being with an altruistic lens. Washing our hands and self-isolating not purely for our own benefit, but out of concern and care for others in the community that are at risk. Yes, it is challenging and inconvenient, but this behaviour speaks to the very heart of our humanity, our awareness that it’s not always just about us, that there is someone who needs our help. And it is within our power to provide that help.
In fact, the innovation and generosity displayed in providing that help is inspiring. As schools move to online learning, popular kids platforms like Minecraft are stepping up and creating free educational content, galleries and museums around the world have created virtual tours and we can even stay active by working out for free with Chris Hemsworth. Performers are keeping our hearts full of song with their #togetherathome performances, there’s a vulnerability and rawness that is so appropriate right now. They are all giving their time, talents and attention to benefit the wider community.
It is this spirit that will sustain us as we physically distance and are careful not to behaviourally distance ourselves. As we navigate this challenging time, I ask you to keep your own altruistic lens wide too. There are always people who need the support of charitable organisations – for food, a safe place to stay or a number or other vital reasons. They still need that support, perhaps now more than ever.
In the spirit of resilience, I ask you to consider how your giving can continue to sustain charities, helping them stay afloat in an environment made even more difficult by this global crisis. So many organisations will be negatively impacted, as will individuals and businesses across numerous sectors. In addition, the need for support from a multitude of charitable agencies and causes will continue, and likely increase.
Your continued support will provide the next phase of resilience, one that will provide a lifeline for so many. As you wash your hands and close your doors, be mindful of the world outside, and just how much it needs you to keep paying attention.
Chief Executive Officer