Skip to main content
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
Watch a demo
Return to homepage
  • About Us
    • News
    • Blog
    • Partners
    • Our People
      • Leadership
      • Advisory Groups
  • Giving
    • Business
      • Corporate social responsibility
    • Charities
      • Register your charity
    • Donors
      • How to choose a charity to donate to
      • Tax deductible donations, an EOFY Guide
  • Services
    • Workplace Giving
    • Fundraising at Work
    • Volunteering Solutions
    • Giving Circles at Work
    • Tap2Give
    • ShareGift
    • Grants Management
    • Gift Matching
    • Corporate Foundation Management
    • Advisory Services
    • Charity Partnerships
  • Resources
    • Help
    • Corporate Giving Insights
    • Research and Publications
    • Case Studies
    • How To Guides
    • Toolkits
    • Charity Directory
    • Workplace Giving Tax Calculator
    • Workplace Giving Industry Evaluation Tool
  • Contact Us

Why Kindness is Good for Business

Good2Give October 22, 2019 Leave a Comment

Home > Blog > Why Kindness is Good for Business

We’re busy, there’s no denying it. The demands of a work and home life that is more blended than it is balanced can leave us reeling, whilst our social consciousness is constantly bombarded with local and international issues tugging at our heartstrings and imploring us to help. Studies have shown its in our nature to engage, to support and be kind, and when we do, it’s hugely beneficial emotionally and physiologically. So here we are – stressed, stretched and conflicted – we want to do it all but how is that even possible?

Interestingly, it’s our employers who should be leading the way, as they’re the ones benefiting. The global communications company Edelman released their latest Trust Survey Barometer earlier this year – the result of researching over 33,000 people in 27 countries on trust and credibility. They’ve noticed a profound change this year, people have shifted their trust to relationships within their control, and their employer is reaping the rewards. Employees are looking to their employer to engage meaningfully with societal issues and take action, and when they see that happening, they’re more engaged, loyal and committed, and they’re great advocates too.

When we’re socially engaged and supporting something we care about, we’re activating apart of our psyche that demonstrates we care about something, and we’re willing to act. Very simply put, we’re acknowledging something outside of ourselves for the benefit of others – we’re being kind. When you get into that territory, then things get mind-blowingly good. Scientists have worked out that the kinder we are, the healthier we are. Our oxytocin and serotonin levels increase, making us more optimistic,  increasing our self-esteem as making us feel happy.  We have more energy, less aches and pains, and we’re calmer. Our cortisol levels are lower making us less stressed, anxiety and depression can decrease, and that delightful oxytocin can even lower our blood pressure. There are no negative repercussions – not one.

Create your own user feedback survey

So picture this, you’re at work, chatting around the coffee machine about something that is important to you – perhaps a local community group, maybe the horrific aftermath of a natural disaster close to home or elsewhere in the world – wanting to do something to help, to step outside yourself and do something constructive. Busy working lives mean there’s often little time to donate, money is a quick and achievable option. There’s much nodding of agreement, but instead of walking away with your good intentions staying as exactly that, intentions, you can turn to your employer to support you and help you engage, either as an individual or an organisation. Better still, they fund match your donation.  Everyone wins – you’ve filled up your kindness reservoir, your employer has proven their worth by supporting you, and the charity in question gets the financial help they need.

Of course that’s the most crucial part, the charity benefits and can continue to provide support and services. We can’t deny that it’s also good for business; employees feel a closer, more meaningful and committed connection to their employer, in turn the employer has a happier, healthier employee who values where they work for more than the work they do.  The needs of the existing workforce are met and and their genuine  advocacy is gained as a result, the most authentic way of growing your reputation as a great place to work to potential talent.

There’s a beauty in it really. As we blend our work and personal lives we have the ability to enhance both of them by acting on our basic impulse to make a difference, to be kind.

Share

Research and publications

Recent news

  • Charity Task Force – Committed to growing workplace giving
  • Humanitarian Crisis in Ukraine – Here’s how you can help
  • Flood emergency impacting Queensland and NSW – Here’s how you can help
  • Hunga Tonga-Hunga Ha’apai crisis – here’s how you can help
  • Good2Give and Workplace Giving Australia merge to transform Australia’s giving landscape
  • Welcome by David Mann

Related Posts

Mother’s Day gifts that make a difference

Good2Give May 5, 2022

There are plenty of ways to make mum feel extra special this Mother’s Day – flowers, chocolate, jewellery – but what do you give the mum who has it all? Honour the mums in…

Read More

Holiday giving replaces traditional gift giving

Good2Give November 26, 2021

The holiday season is quickly approaching, and with it, many of us are scrambling to think of gifts to give friends and family. This year has seen a record increase in online shopping and…

Read More

2019-2020 Australian bushfires – 12 months on

Good2Give November 11, 2021
Bushfires donations needed - WA up in smoke

Australian bushfires are a widespread and regular occurrence, shaping our culture and landscape throughout history. Every year experts set out to learn and improve fire management practices for the future.  In the wake of…

Read More

Menu

  • About Us
  • Services
  • Giving Resources
  • Privacy Policy

Services

  • Workplace Giving
  • Volunteering Solutions
  • Fundraising at Work
  • Giving Circles at Work
  • Grants Management
  • Gift Matching
  • Corporate Foundation Management
  • Advisory Services
  • Charity Partnerships

Quick Links

  • Business
  • Charity
  • Give
  • Fundraise
  • Careers
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
Copyright © 2022 Good2Give ABN 32 089 603 314
Website by Magicdust