The challenges of the past year now feel somewhat normalised. Our understanding of leadership has been taken out of the traditional context, quite literally moving work out of the office and into the home. We’ve seen our colleagues’ pets, kids and taste in tracksuits. Despite these changes in how we work, Edelman’s 2021 Trust Barometer Report clearly states that actively being a good citizen delivers employee trust. This is something we’ve known for years at Good2Give, but it’s exciting to see more evidence to support that when companies focus on being purposeful it’s a win for them, their people and communities.
As individuals look to their employers to provide competent and ethical leadership, I’m encouraged to see many of our clients are already delivering on this powerful opportunity for employee engagement. Coming out of a challenging 2020, companies are keen to create new community initiatives, and we’ve got a number of interesting strategic projects on the go to increase charitable giving and staff engagement. The trend towards more structured giving continues, and already we’ve welcomed two new clients this year setting up corporate foundations.
We know the challenges of the COVID-19 pandemic are far from over for charities, businesses and individuals. Our CAF (Charities Aid Foundation) Global Alliance partners have delivered two insightful reports around global giving which are well worth a read.
Chief Executive Officer