Across the desk this April
Top reads on corporate community investment and charity giving trends in Australia from our CEO, Lisa Grinham.
Corporate responsibility
NAB’s online trading fees go to charity
Yahoo, 13 April 2017
AAP
NAB will become the first Australian financial institution to donate online brokerage fees to charity. Brokerage fees paid to nabtrade on April 19 will be donated to the Luke Batty Foundation, which works to raise awareness of family violence and boost funding for support services.
SumoSalad CEO: Don’t let CSR be “lip service”
My Business, 13 April 2017
David Grayson
Business owners like to think they make a difference through CSR, but according to Luke Aylis, SumoSalad’s CEO, it means nothing if you don’t actually believe in that responsibility… “We don’t do this to try to sell more stores or anything like that. We do it because we truly believe in what we’re here to achieve.” Read more
Zuckerberg says Facebook doesn’t focus on charity because its already doing good
Quartz, 11 April 2017
Leah Fessler
Big companies often pledge to do good for the world. This can mean donating money to charities, advocating for social issues, or championing employee volunteer programs. But to Facebook, giving back means focussing on social media. Read more
How to approach corporate sustainability reporting in 2017
Green Biz 2017
Tim Mohin and Jean Rogers
One reason behind the popularity of sustainability reporting is that transparency not only helps companies tell their story, it also drives improvements in performance. As per the business axiom, “You can’t manage what you can’t measure.” Transparency is a currency that builds trust. Read more
Giving trends
Collective giving trending for Australian philanthropists
Pro Bono News, 5 April 2017
Lina Caneva
More Australian philanthropists are engaging in collective giving in addition to their normal giving, according to the first detailed report on philanthropy released as part of the national Giving Australia Research. Read more
Insights about impact
Generosity, 5 April 2017
Christopher Baker and Wendy Scaife
Christopher Baker and Wendy Scaife explore how impact influences giving choices using data from Giving Australia 2016… If we built a word cloud of Giving Australia 2016, ‘impact’ would loom in large type. Read more
Charities need to be honest about running costs
The Guardian, 26 April 2017
Helena Wilkinson
As a result of public scrutiny, the way charities explain how they spend their money is changing. From raising funds to running an office, many of the end-of-year reports now offer a fuller picture of an organisation – rather than just what is spent on providing a service for beneficiaries. Read more
The Trust Virus: The Future of brands and giving
Fast Company, 5 April 2017
Jon Sharpe, CEO of Y&R London
Y&R London’s CEO Jon Sharpe discusses the tactics needed to fight rampant consumer cynicism undermining brands and charitable giving… Brands and charities must work harder than ever to convince an increasingly desensitized consumer and hostile media that goodwill initiatives are not mere marketing devices to boost sales or donations. Read more
Charity donation wasted on red tape
Sunrise Channel 7, 8 April 2017
Guests: Tim Costello and Sarah Davis
Australia’s biggest charities are demanding that the government simplify the system. View here
Technology in the sector
Text message donations breaking ground for Australian charities
Pro Bono News, 12 April 2017
Lina Caneva
An 18-month-long national telco pilot project trialing text messaging for charity fundraising has seen some “great successes” and some “total flops”, according to the Telco Together Foundation which is planning to extend the trial through 2017. Read more
Online tool to measure value of CSR and NFP work
Pro Bono News, 20 April 2017
Lina Caneva
The way Australian businesses measure the impact of their CSR strategies and charities measure their social outcomes will have a broader focus in 2017 with the launch of the Australian Social Value Bank (ASVB) online tool. Read more
Community connection
Donating makes you happy if you are giving freely and know where the money’s going
Sydney Morning Herald, 31 March 2017
Catherine Robson
A donation of $2.86 billion or $3.50. Two amounts sitting at radically different ends of the wealth spectrum. But giving away $2.86 billion or $3.50 has a similar effect – the hit of happiness that comes from helping someone else. Read more
Giving like a Rockefella, even if you’re not super rich
New York Times, 31 March 2017
Paul Sallivan
But along with the immensity of his largess, Mr. Rockefeller used his charitable gifts to instill in his children and grandchildren a sense of the family’s philosophy of giving. In doing so, he also transmitted family values — including humility, responsibility and engagement — to a group that now numbers 40, including spouses. Read more
Three places to volunteer your time
Broadsheet Sydney, 12 April 2017
Henry Brink
Volunteering is a generous and rewarding way to contribute to the community, but it can be tricky to choose a worthy cause that fits with your commitments. If you want to get involved, here’s three options to consider. Read more
Legacy of kindness lets Georgie Martin fly high like hero father
The Advertiser, 24 April 2017
Craig Cook
WITH a passion for travel and flying, Georgie Martin wants to be an air steward and is gaining the skills to achieve her goal with support from Legacy. Read more
Let us remember our obligation
Beyondblue, 24 April 2017
Each Anzac Day Australians remember the sacrifices made more than a century ago during World War I. It is also an opportunity to offer support to past and current defence personnel who might be struggling with the psychological impact of war. Read more