New technology to turbo boost giving and fundraising in the workplace
Good2Give and GoFundraise have joined forces to turbo boost fundraising in Australia. This innovative joint venture delivers a new technology solution called Fundraising at Work.
Fundraising at Work links Good2Give and GoFundraise’s market-leading technology platforms for workplace giving and digital fundraising respectively. People can now fundraise for their favourite charity – and then engage their work colleagues and friends to support them with donations. The kicker for charities is that workplace giving donations can tap into generous employee gift matching program. This could mean double the money for charities.
“We’re so excited to join forces with GoFundraise to deliver this initiative,” said Lisa Grinham, Chief Executive Officer at Good2Give. “We’re big believers in partnership and maximising existing solutions to provide charities with the low-cost funding they need to make a positive social and environmental impact in Australia.
“Having a technology solution for staff fundraising has been a longstanding need for corporate social responsibility and human resources management teams, who want to support their people to fundraise but need an easy-to-use platform with quality assured processes around risk and funds distribution to charities. That’s what this is,” said Lisa Grinham.
“We are passionate about helping charities raise more for their cause and are so excited to bring this world-first to the market with Good2Give. Fundraising at Work promises to increase digital fundraising potential by up to 100% through combining digital fundraising with workplace giving, dollar matching and seamless corporate engagement” said Stuart Finlayson, CEO at GoFundraise.
Fundraising at Work is a world first in that it brings existing workplace giving and peer-to-peer fundraising platforms together. Good2Give is a not-for-profit organisation that takes a commercial approach to partnering with Australian businesses to make giving an everyday part of work and life. GoFundraise is a social purpose business that aims to achieve the same outcome with fundraising.
The joint venture of the two organisations has been in development for over 12 months. Good2Give and GoFundraise are developing this technology according to best practice and will be piloting the technology solution as of this week with Australian businesses committed to investing in innovations for the charity sector. Fundraising at Work will be ready for launch to the broader market in early 2018.
“We’re living in an exciting technology-focused world. Start-up tech companies abound. At Good2Give, I’m particularly proud that we’ve found a vision- and values-aligned business partner to deliver a much-needed solution for companies, donors and charities alike,” said Lisa Grinham. “As a NFP ourselves, we’re committed to delivering low-cost funding to the NFP sector, which means we need to be smart about how we invest so we can keep our operating costs down. I’m exceptionally proud to lead a team and work with GoFundraise to make this happen.”
Businesses and charities can find out more about Fundraising at Work and register their interest to attend one of Good2Give’s corporate forums, or GoFundraise’s charity MeetUps, here: www.fundraisingatwork.org.au
Good2Give and GoFundraise are exhibiting at the Fundraising Institute of Australia Conference in 2018.
