Accor’s All Heartist Fund

ACCOR have launched a generous response to COVID-19 which builds on their proactive CSR strategies

Accor

Good2Give client, Accor is a global hospitality business that places human connections at the heart of their business in over 400 properties and brands such as Sofitel, Pullman, Novotel, Mantra and Mercure in the Pacific region. Accor has launched a generous response to this crisis which builds on their proactive CSR strategies.

Accor’s All Heartist Fund

As a direct response to the global Coronavirus pandemic, Accor launched the ‘All Heartist Fund’ of 70 million Euro to support team members, business partners and frontline medical professionals directly impacted by the effects of the crisis.

The Fund was set up to provide some respite from financial, medical or general life distress and sought applications from hotel and business unit General Managers to support their teams. This application process was designed to ensure open communication between colleagues, build an understanding of individual stories and encourage team members to remain connected to each other. A panel of leaders was assembled to review each individual application and considered the individual’s personal situation, family needs, tenure and residency status as key factors to approve funding.

Since April, over $2m in grants have been awarded reaching more than 1500 team members across the Pacific region. Good2Give has provided Accor with compliance and funds distribution services to support this generous program.

Marc Bennie, General Manager of Indigenous Programs and Community Investment at Accor said:

“It’s been scary to see the hardship, but it’s been incredibly rewarding to see the thank you emails coming through and know we’ve been able to support our most hard hit team members right across the Pacific region.”

Additionally, Accor has provided ongoing support in kind to frontline COVID-19 fighting organisations including medical professionals, security teams and social support services by providing safe spaces to relax, connect or stay within their hotels.

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