Did you know?
Workplace giving is growing
The evidence is mounting and it is encouraging: workplace giving is building in value for companies, charities and donors alike.
Technology advancements are quickly evolving workplace giving from a clunky giving experience to one that’s sophisticated and optimised for user needs. Mobile phone functionality, social media integration, charity interactivity, giving flexibility and detailed reporting are making workplace giving more accessible.
In the last two years, Good2Give has seen an increase of more than 200% in workplace giving donations through its platform, with a significant boost in the average annual employee donations – $600 per annum compared to the $200 national average.
Employees want to give. The 2015 Millennial Impact Report found 48% of Millennials have donated to a giving campaign promoted by their employer. Good2Give recently surveyed 1,000 workplace givers – 86% said their company’s workplace giving program made then feel proud to work at their company and 94% want giving to be easy and they feel workplace giving is quick and easy.
Company matching triples donation value
Employees are far more generous when donations are matched ($43 versus $34). Company matching more than doubles the donation value made to the charity ($75 to the charity versus $34).
Companies that match employee donations experience triple the employee participation rate on average making it a critical incentive for employees to give. Recent research shows 78 per cent of workplace givers feel their company is “generous for matching their donations”. Over 85 per cent of survey respondents also felt this form of community engagement and generosity made their company a better place to work.
*Donation amounts are not industry specific
Causes that are trending
People give for different reasons. It might be a reaction to a natural disaster, a personal experience or belief. With Good2Give’s purpose-built Workplace Giving Platform, employees can give to their favourite charities directly from their pre-tax pay to the causes that matter to them.
21 per cent of workplace givers gave to charities supporting ‘Children and Young People’, which accounted for 15 per cent of donations. 14 per cent of workplace givers gave to charities supporting ‘Health and Wellbeing’ which accounted for 13 per cent of donations. And while 11 per cent of workplace givers gave to charities supporting ‘Overseas Aid and Development’ their donations accounted for around one quarter of of all donations.
The graph below clearly demonstrates that employees have a broad range of interests and passions when it comes to giving, which is why offering a broad choice of charities to give to is a key motivator for people to give.
*By $ donations
**Trending causes are not industry specific