Charity Partnerships
Good2Give’s community partnership management service provides businesses with unparalleled sector know-how on the identification, selection, establishment and planning, and evaluation of national charity partnerships.
How do we manage charity partnerships?
Good2Give have worked with companies across all sectors to develop more than 1,000 charity partnerships. In 2017 alone, we were the advisers of choice in the creation of 117 business-charity partnerships. We work with companies of all shapes and sizes, in all locations around Australia and New Zealand, to align corporate social responsibility and corporate foundation giving goals with focused giving to national charity partners.
Our advisors are specialists in the management of corporate partnerships with decades of experience nationally and internationally in the charity sector and unrivalled knowledge of the not-for-profit landscape in Australia and New Zealand.
We have a tried and tested process that has produced optimal results for businesses in all sectors. Our framework ensures a number of factors are accounted for in the development of charity partnerships. These include employee engagement, the geography of operations, external stakeholders and market influences, optimum impact on key environmental and social issues, and reputation.
Good2Give works closely with businesses to determine how networks, affiliates, technology and broad stakeholder engagement can unlock opportunities with charity partners. We have helped businesses launch customer reward programs, in-store social marketing initiatives, large-scale event fundraising and giving initiatives – and many more.
Features and benefits
Partnership frameworks
Good2Give’s charity partnership experts provide businesses with an internal and external scan accounting for demographics, cause areas, local community issues of interest, competitor analysis and public consciousness to seek out opportunities for leadership. We undertake stakeholder research, facilitate focus discussion groups and workshops, and develop partnership criteria.
Charity selection
Good2Give manages the end-to-end charity partnership selection process for businesses, including the administration of all expressions of interests, presentations, selection criteria, evaluation and shortlisting. Our specialist team can also work with businesses to develop internal and external engagement and promotional campaigns to announce new partnerships.
Development programs
Good2Give works with strategically aligned business and charity partners to ensure that all aspects of giving between partners are given maximum opportunity to thrive. We look at opportunities across employee-nominated grant programs, workplace giving, customer reward schemes, volunteer matching and best practice donor engagement and communication.
Evaluation and reporting
We provide an evaluation schedule to meet the reporting needs of businesses. Good2Give can conduct stakeholder survey and workshop reviews to measure engagement levels, perception, sentiment, awareness of issues and causes, and the overall benefit and value to businesses and the community. We also facilitate exit and transition processes.
