We’re hiring!

About Good2Give

Good2Give is a not-for-profit organisation that makes it easy for businesses and donors to connect with charities and community organisations that matter to them. Our aim is to deliver $300 million to charitable communities by 2020. Good2Give helps businesses maximise the impact and benefits of charitable giving through effective technology solutions as well as expert advice on community investment strategies and sustainable charity partnerships.

We are proud to call the likes of Aurizon, Suncorp Group, Stockland, Qantas, and Toyota our clients. We are a national organisation with more than 20 staff located in Sydney, Melbourne and the Gold Coast.


Marketing Communications Manager

Reports to: Chief Customer Officer

Engagement: 37.5 hours (5 days) per week

Location: Sydney

About Good2Give

Good2Give is a not-for-profit organisation that makes it easy for businesses and donors to connect with charities and community organisations that matter to them. Our aim is to deliver $300 million to charitable communities by 2020. Good2Give helps businesses maximise the impact and benefits of charitable giving through effective technology solutions as well as expert advice on community investment strategies and sustainable charity partnerships.

Having worked with hundreds of companies and government departments over the years, we currently count over 20 per cent of the ASX100 as clients, although our services extend across small to medium businesses as we deliver solutions that meet specific needs

We are proud to call the likes of Westpac, Suncorp Group, Stockland, Facebook, Qantas, and Toyota our clients. We are a national organisation with 24 staff located in Sydney, Melbourne and the Gold Coast.

Overview of the Role

Good2Give is seeking a highly organised and efficient Marketing Communications Manager to play a crucial role in delivering end-to-end marketing campaigns including all social media campaigns, monthly newsletter and annual review writing and production, edm’s, writing case studies, events, SEO/SEM, ownership of the communications calendar and assisting with PR initiatives.

The role requires a high level of digital marketing proficiency across owned, paid, borrowed and earned media; project and publications management with strong writing abilities.

Working closely with our Product and Technology Team and Client Relations Team, you’ll have an easy, collaborative style, as well as being bold and innovative in your thinking. You are experienced in B2B marketing, but also have an appreciation and interest for B2C. You’re digitally savvy, with an interest in new technologies.

The role will report to the newly created Chief Customer Officer role. If you’re looking for a role that will use all of your talents and allow you to make a real difference in an organisation – then this would be a great opportunity for you.  It’s an exciting time to join Good2Give as we enter a growth phase and put an increased focus on the customer experience.  We have big goals and need someone to lead our marketing and communications function as we take the business to the next level.

Good2Give services a wide variety of corporate and government clients, and charities, ensuring this is a diverse and challenging role delivering different experiences for varying target audiences. Core to the role is accelerating business development and lead generation together with the growth of donations in Australia and NZ via our online platforms. You will be a key part of the Good2Give team of 25 people.

Position Responsibilities

Working cohesively with key stakeholders within Good2Give and managing agency relationships effectively will ensure you deliver the following:

  • Demonstrate leadership within Good2Give across the Marketing team and the broader organisation
  • Establish and execute digital marketing campaigns to support both business development and donor engagement – SEM/SEO, display, social media, performance, programmatic etc
  • Must have a flair and talent for utilising and leveraging all social media channels – Instagram, LinkedIn, Facebook and Twitter
  • Manage communications, engagement opportunities and events that ensure lead generation, client retention and engagement across all service areas
  • Act as the chief editor for external communications, ensuring Good2Give’s language and visual brand style guide is consistently adhered to, on message and achieves desired reputation positioning for the brand
  • Develop, manage and optimise the content marketing strategy
  • Monitor, optimise and report on the data and insights from our digital platforms and campaigns with a focus on continuous improvement
  • Analyse and report on website traffic, conversion and online campaigns
  • Daily management of Good2Give’s digital channels, including the website and social media
  • Manage relationships with key media contacts
  • Direct and lead agency partners and sub-contractors as required
  • Manage the marketing communications budget
  • Provide Board reports to the CCO on a monthly basis, or as required

Qualifications, Skills and Behaviours

  • Ideally have a minimum of 5 years in a senior communications/marketing role
  • Experience in lead generation and customer acquisition campaigns, achieving positive ROI
  • Experience in creating and managing both online and offline campaigns
  • Analytically minded; strong quantitative skills
  • Creative thinker
  • A strong writer, with skills across multiple channels – newsletter, social, annual review, edm’s, case studies
  • Excellent verbal communication skills
  • Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Competent in Microsoft Office; comfortable using CRM tools such as Salesforce; has expertise and is an active user of Marketo – able to execute eDM campaigns, run reports, develop processes
  • Experience using PR as a lever to help grow the brand is desirable, but not essential
  • Ability to multi-task and manage multiple projects/campaigns at any given time
  • Excellent organisational and time management skills
  • Ability to work to deadlines, manage expectations and clarity of brief and be self- motivated
  • Ability to work autonomously and in a team
  • Exceptional eye for detail
  • Interest in philanthropy and the charitable sector
  • Pro-active mindset – can identify opportunities and act on them
  • Able to adapt to change
  • Results-oriented
  • Model the Good2Give organisational values
  • Bachelor degree in Business, majoring in Marketing (preferable)

To Apply

If you are interested in applying, please send your CV and cover letter to jobs@good2give.ngo by 5pm on 14 October 2019.

Share