Are you doing all you can to maximise donations from your current donors?

COVID-19 and the increasing unemployment rate has made it difficult to acquire new corporate donors. It is more important now than ever before to create a proactive donor retention strategy. We have put together a guide to help you build relationships with your donors and turn donors into advocates for your charity.

Add your branding to your Thank You message

Customer relationships with corporates are very different to the ones created in the in the not-for-profit sector. Typically, if a customer pays an organisation, they receive a product or service in exchange. In the charitable sector, the return on investment for the donor is a warm feeling of knowing they have done a good deed. Try creating a branded Thank You message to add a personalised touch rather than using the default message on the Workplace Giving Platform to foster a stronger sense of goodwill and loyalty towards you.

Increase trust by having regular updates

Trust plays an enormous part when donors select which charity to give to. A donor wants to see the impact of their donations and the specific population benefitting. Providing a Regular Update about your latest charity project in the form of a short newsletter or infographic will help to increase trust. When creating regular updates, it’s important to remember that readers spend less than a minute reading posts, make sure you put your most important information first and grab their attention early to convince them to read on.

Create a two-way conversation with donors

Most charity communications only allow for one-sided conversations where the charity shares their mission, stories and charity projects. Just like human relationships, having two-way conversations are important when improving relationships. Try asking your donors to share information like their philanthropic story and why they chose your charity. You can ask them to email a certain inbox and with their consent, share their stories on your Regular Update and social media.

When any business publicly recognises an individual, that individual is likely to become loyal to the organisation. By sharing your donor’s stories and commenting under their social posts about your charity, you have an opportunity to convert them into advocates for your organisation.

Use Volunteering to outsource your Thank You messages

We understand that many charities are under-resourced and may not have the time or skills to brand their Thank You message or create Regular Updates. Thanks to our partner, Communiteer, you can outsource this communications task to skilled volunteers who specialise in communications and design.

Brand your Thank You message and create Regular Updates to start building the relationship today.

Example messages:

At Good2Give, supporting you is at the heart of our mission. Let us know what you are interested in and we will do our best to help you.